You do you, boo; I’ll do the rest
Everybody can write, right? I mean, we all learned about *haiku’s in school and had to write one, but beyond that, was it ever really your thing? Is it a cringe-o-rama akin to laying in the sand while wearing wet lotion? Maybe you’d rather have molars removed without the benefit of numbing? I see you, and I get it because that’s how I feel about maths. I don’t do my own accounting, even though I can add and subtract.
Outsourcing it to a professional with the knowledge and aptitude to do it well just makes sense. Why punish yourself? You know your brand better than anyone, and I can help you find just the right words to say what you want to say about it. Words have power, and we are going to unleash some lightning. Kaboom!
*PS- My ‘off the cuff’ haiku
How’s this?
Are pets furry kids?
Depends on whom you’re asking
In my house, they are
photo by Jennifer Chen 
photo by Thomas Park 
photo by Bonnie Kittle
A pet copywriter will get your products or services seen
We pet parents, we’re a breed apart aren’t we? (See what I did there?) We’ll go to the ends of the earth to find JUST what we desire for our little dumpling, be it dog, rabbit, cat, reptile, pig or ….well, that’s the thing about pets- they can be so varied.
I recently met an Italian Greyhound named Joey and his dad’s. He was 7 months old and wearing the freaking cutest little PJ’s on his winter walk in Sydney. We started chatting (the dads and I, not Joey) and they said they’d had to get the PJ’s from Russia because they couldn’t find anything in Australia! Like, WHAT?? I’m quite certain that there would be something in this entire country to suit, but for whatever reason, they weren’t able to find it online. That’s a huge missed opportunity! A pet copywriter will get you found online with the right keywords and phrases.
If you’re not online, you don’t exist
Ok, so you’ve got your pet-based website set up! You’ve got your photos edited and looking profesh and stock is ready to roll! This is a huge milestone and you need to take a minute and feel like the beast you are for claiming your online presence. You’re all set, right? Well……maybe. How are your product descriptions looking? What are your meta and title tags expressing? Will you have a blog to interact with your customers and increase your presence in the market? Are you using keywords correctly?
The bones of your website are very important, but so is the meat inside of it. How will your customers find you? How will they know you’re the one to trust for their organic free-range chicken jerky or their cat grooming at home courses or their bunny safe litter boxes or even their…Italian Greyhound PJ’s?
It takes one to know one
A good copywriter can put words to anything. Low flow toilets. Hiring a buyer’s agent. The best orchid soil. A great copywriter writes about their passions, and the world of pets happens to be one of mine. I have over 15 years of working with pet rescue and have been a doggie mama for most of my life. I know pets. I know people who love pets. I understand their fears, beliefs, desires, and the trends that go along with them. I understand the lingo and the special places they have in our lives.
Pet ownership is BOOMING, and with that boom comes the privilege of caring for them properly. Pet owners need toys, bedding, veterinarians, boarding, training, collars and leashes, travel accessories, supplements, food, grooming supplies, bowls, poo bags and puppy pads, house sitters, treats, more toys, coats, crates, litter boxes, walkers, birthday cakes (don’t judge) and the like. Are you getting a piece of the action?
photo by Joe Caione 
photo by Giu Vicente
Hello, it’s me
Who exactly is your customer – cos if we don’t know that, we don’t know how to talk to them. What is your brands’ tone of voice? What’s your USP? What makes you different? What makes you better? Why should we believe you?
Oh geeeeez. The words, SO. MANY. WORDS! It’s hard to write about yourself. Together, let’s narrow down your target audience – anyone with a wallet just doesn’t cut it for optimising your reach.
Pleasing the Google Gods is a thing if you want to rate highly on search pages
SEO – are you in the know? SEO stands for Search Engine Optimisation and what it basically means is that you need to play that game to rank highly on Google. Everyone wants great SEO so that they show up when consumers are looking for content. The right keywords allow you to be seen through links, relevance and searcher intent.
Shine bright like a diamond (collar)
Stand out from the crowd. You’re the expert on your brand and in why it’s the best of what it is, but do you know how to say that without sounding like a braggy-braggy big britches? Creating content for your brand is a great way to own your niche without sounding like a blowhard. A great copywriter will also ensure that your messages aren’t undermined with bad grammar, incorrect punctuation or misspelled words. Such a drag- and believe me, readers notice.
So, how can I help?
Need blog content for your pet-related website?
Need a pet content newsletter?
Need pet-centred website content?
Need pet product descriptions?
Need a pet business brochure?
Need an email campaign for your pet business?
Need a TOV guide for your pet brand?
Get in touch for a chat, let’s give you your time back.
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