Ivy Carruth

About

Ivy Carruth
About

Hi, I’m Ivy

Nice to meet you.

I was raised on peaches, porch swings and the kind of Southern manners that pair well with strong opinions. Originally from Georgia, I’ve called Australia home for over a decade, long enough to switch to Celsius, and use “no worries” as much as I do “yall”.

Before writing, I spent 15 years in classrooms and crisis units, armed with a red pen and a background in Psychology and Education. Now, that training helps me get inside the reader’s head and craft content that connects cleverly, clearly and with purpose.

My specialties? Travel, culture and lifestyle that feels human, not hollow. Sponsored copy that doesn’t sound like it. And edits that respect your voice and refine your point.

My work appears in the BBC, Lonely Planet, The Guardian, Escape, Explore, Gourmet Traveller, Vacations and Travel, International Traveller and more.

I also create content for brands like Virgin Australia, Hilton Hotels, TripAdvisor, News Corp, Scenic Cruises, Blackmores, World Wildlife Federation, the South Australian Tourism Commission and Royal Canin.

What an Honour!

ASTW Award for Excellence

Memphis gave me music, meat and a story that took home the Australian Society of Travel Writer’s 2022 award for Best Travel Story under 1,000 Words. Short, sharp and full of soul. 

2024 Best Destination Guide

My Oklahoma feature took home the Australian Society of Travel Writers’ 2024 award for Best Destination Guide. From rodeos to Route 66, tribal traditions to brisket joints, it’s a story about Native American tourism, wide-open skies and finding the magic in the middle.

I was a judge

2023 NSW Top Tourism Town Awards
In 2023, I served as a judge for the NSW Top Tourism Town Awards, helping spotlight and recognise the towns that deliver big on charm, character and visitor experience. From coast to country, these communities are the heart of regional travel in Australia.

2024 British Guild of Travel Writers
Serving on the panel assessing the top travel stories for the British Guild of Travel Writers was a front-row seat to some of the best writing in the business where craft and clarity rise to the top. 
Ivy Carruth with her ASTW award

Services

Feature Writing

I’m a widely published freelance writer with a focus on travel, lifestyle, education and pets. My work has been published in the NZ Herald, Vacations & Travel, Bunnings Magazine, and others.

Copywriting & Content

Let’s take your brand from snoozefest to attention snatching with stories and words that convert interest into action. Grow your engagement with blog posts and articles. 

Proofreading & Editing

Know what you want to say? Let’s polish it before you publish it – don’t distract your customers with wonky grammar, clunky copy and misspelled words. Stop wasting your time re-reading.